Why I will never pay for Facebook ads

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I've already seen plenty of reasons not to trust Facebook. Put simply, I get much more mileage out of Twitter, and I've tried getting Facebook to work for me. I'm not done trying altogether, but after seeing the following video, I definitely won't be paying for any extra reach or promotion. There's simply too much risk involved, usually with very little gain.

And I don't want to support Facebook in that way.

Tell me what you think of the video.